The leasing process has significantly evolved over the past two decades thanks to vast technology advancements. But as tech continues to reshape the multifamily landscape, the industry must also continually reexamine the leasing process and resist the temptation to become complacent.
Attracting prospects, following up at opportune times, maintaining contact and eventually getting them into the doors of your community can be a cumbersome process. But with the right blend of strategy and utilization of digital resources, it doesn’t have to be that way.
Here’s a look at three concepts apartment operators can employ to digitally streamline the leasing process.
Leverage automation whenever possible
Manual follow-ups can carve into a leasing agent’s day like no other. The more frequently you can automate many of these processes, the more time the leasing agent can spend greeting prospects onsite and pursuing fresh leads.