The phone remains a top sales tool. For many leads, it’s their preferred method of contact. But the phone can be intimidating. The fear of it is akin to that of public speaking. The phone is the only way to reach some people, much like being on stage is the only way to achieve certain goals. Both platforms can be efficient routes to positive change for the presenters and the listeners. Those who lack the heart to put themselves out there only miss out.
Much of the anxiety some feel about phone sales comes from their obsession over what to say. All variables cannot be predicted, especially in conversation. There’s nothing like the unknown to make a person nervous.