ChatGPT & Multifamily Marketing: Face Your Fears
AI can actually make a lot of aspects of the job easier.
ChatGPT is so hot right now.
The open-source chatbot is everywhere (according to DigitalTrends, there are so many people accessing it right now that sometimes users are getting messages that it’s “at capacity”), with people using it for writing code, for customer service, for apparently cheating on school essays, for writing blogs…
What I first heard about it, I felt like the human embodiment of that Simpsons meme “Old Man Yells at Cloud.” A robot? Writing? But I’m a writer. No robot will take my job!
Multifamily marketers might be feeling my pain right now. After all, ChatGPT can write social media captions. It can create email campaigns. It can help with lead generation and market research. It can write property and unit descriptions. All very important parts of the job.
But…
It’s probably not this creepy. Or is it? Photo courtesy of Stevebidmead via Pixabay.com
Actually, do you want to do that stuff all the time? After all, you might try to be creative in your descriptions, but after you write “stainless steel appliances” 20 times a day, the term probably loses some of its magic for you. Plus, of course, those aren’t the only things multifamily marketers do.
Chatbots are already a big part of lead generation. ChatGPT or other automation seems like the next step. Why not let AI automate some of the more tedious parts of the job, freeing up your time and your team’s time to be creative with new types of campaigns, work on resident retention strategies, develop your company’s brand, drink pina coladas and all the other million things you need to do?
Besides, it’s not like this technology is omniscient. According to Forbes.com, ChatGPT and other large language models can “sometimes make mistakes or generate unintended consequences.” So, you’d still have to edit the work, add details and more. Take that, you robot!
Are you using ChatGPT in your multifamily marketing? How are you incorporating it? Are you afraid of a robot uprising? Post your comments on our Facebook page or send a tweet to @MHNOnline or @jfiur.
