Business Specialties

Rendering of Glass House Boca Raton

Boca Raton Condo Project Receives $70M for Construction

Maxim Capital provided the funds for the development.

Exterior shot of Elite 99 West, a Katy, Texas, property.

Exclusive: Eaton Vance Buys 360 Units in Houston

The buyer took out a Fannie Mae loan.

Exterior shot of Lymestone Ranch, a 216-unit, garden-style apartment community in New Smyrna Beach, Fla.

Advenir Azora Secures $24M Refi for Florida Community

JLL Capital Markets arranged the loan.

Image of a marketing brochure on a desk.

Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters

It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.

An aerial rendering of Skyview at Aria in Monroe, N.C.

Aria Communities Obtains $53M for Charlotte-Area Development

The funding is split between two capital sources.

FirstService Residential SVP Calynne Oyolokor on spending priorities for 2026 in multifamily marketing

Multifamily Marketing Runs on Trust, and Trust Is Operational

FirstService Residential’s Calynne Oyolokor on renewals, trust breakers and what spend works.

Exterior shot of Tresa at Arrowhead Apartments, a Phoenix community.

TerraCap Pays $82M for Phoenix Asset

The buyer took out a Fannie Mae loan for this acquisition.

Exterior shot of The Corwyn South Point, a 260-unit community in McDonough, Ga.

Morgan Properties Buys Suburban Atlanta Community

This is the first time the asset changes hands.

Quote WORDS HAVE POWER made out of wooden letters on bright yellow background. Motivational Words Quotes Concept

Words Are Losing Impact in AI-Generated Marketing Language

Language is one of the most powerful tools in multifamily marketing—but only when it means something.

Rendering of a new 70-unit, five-story expansion at The Moorings of Arlington Heights, a 453-unit senior community in Arlington Heights, Ill.

Presbyterian Living Expands Chicago Senior Community

The development is slated for completion by fall 2027.