Business Specialties

Exterior shot of one of the eight self storage assets in the greater Memphis portfolio consisting of 3,999 units across 487,000 square feet.

Gelt Ventures Sells 487 KSF Memphis Self Storage Portfolio

The seller picked up the assets in 2020.

Outside shot of Luxe on Madison, a multifamily community in Chicago.

Fifield Lands $25M Refi for Chicago Asset

MetLife Investment Management provided the loan.

Instead of using general words such as “kitchen”, RentCafe used more descriptive language to allow users to better understand the photo.

How to Make Your Website More Accessible

Explore how accessible design improves engagement, enhances SEO and increases reach for all potential renters.

The Reef Apartments in Atlantic Beach FL

Is Your Multifamily Community Prepared for Climate Disasters?

Specialized materials defend against extreme weather. They also help with insurance and resident retention.

The coworking lounge at Lyra, a residential tower located near Hudson Yards. The coworking area, which resembles a lounge or hotel lobby, gives residents both flexible seating and work options, giving them the same degree of functionality as they move throughout the property. Image courtesy of MdeAS.

Why Multifamily Needs Experiential Marketing to Stand Out

Tips to create and show lifestyles that emotionally connect with residents.

Exterior shot featuring one of Logan Park's buildings, as well as one of its swimming pools.

Lincoln Avenue Pays $113M for Affordable Sacramento Community

This marked the largest deal to close in the metro since 2022.

Santa holding a black dog at a Santa with pets holiday event at a Pillar Properties apartment community.

’Tis the Season: Resident Fun, Retention and Renewals

Planning holiday events is a smart strategy that pays dividends all year.

Cutting snowflakes for holiday decorations.

Festive Holiday Decorating That Spruces Up Your Community—and Celebrates Everyone

The holiday season is a time to spread joy and bring residents together. Here are tips for fostering that festive spirit.

A rendering of the luxury apartment community in West Knoxville.

Novare Group, BCDC Break Ground in Knoxville

First units are expected to be delivered in early 2026.

The Island Club Apartments in Indianapolis

CF Capital Snaps Up Lakeside Indy Property

The investor plans to treat the community as a value-add play.