Blog
5 Tips for Effective Multifamily Email Marketing
Just because more is possible, doesn’t mean multifamily operators are using email marketing more effectively.
Betting on Service
There a new developments popping up all over the country. The best way to distinguish yourself is to make customer service a priority.
3 Things to Remember When Renting to Families
In the end, families are looking for three things when choosing where to live: location, value and convenience.
Alexa in Apartments?
Virtual assistants, such as Amazon’s Alexa and Google Assistant, among others, are all the rage. Should they have a place in property management and leasing?
How to Deal With Associates Whose Performance Is Not Cutting It
When even one team member’s work is not meeting expectations, it can significantly hamper a multifamily company’s operations.
Do You Have the Amenities Residents Actually Want?
According to a report by NAA, these are the top community-wide amenities that renters are looking for. And you probably already have them.
How to Attract Boomer Renters With New Technology
Boomers are using technology more than ever before. They’ve officially adopted social media, search engines and smart devices to find the information they want and stay in touch with everyone and everything. It’s about time senior housing marketers take notice.
Is it Really the Best Idea to Make a Superstar Leasing Consultant an Assistant Property Manager?
The apartment industry has a very consistent career path. But does that really make sense?
4 Reputation Management Lessons from United Airlines’ Latest PR Disaster
There is a right way, and a wrong way, to deal with pr crises at a community. Don’t do what United Airlines did.
The Fusion of Techonoloy, Data & Regulations
MACC Venture Partners, a North Carolina based owner/operator and active sponsor of multifamily assets throughout the Southeast, is pleased to host the third event in its 2017 panel series lineup on Wednesday May 24th 2017. The event will be based on the topic of technological innovation and data intelligence in the commercial real estate industry, and their transformational role.