Mark-Taylor Cos.' John Carlson joins MHN’s Denile Doyle to explore how both personal drive and purposeful leadership can support professional momentum.

What does it take to build a purpose-driven, lasting career in multifamily?
Welcome back to Management Diaries, where we explore the latest trends, actionable strategies and expert insights to help you build thriving communities and improve your bottom line.
In this episode, John Carlson, CEO of Mark-Taylor Cos., joins MHN’s Denile Doyle to discuss what inspires someone to stay and grow in multifamily property management over the long term.
Carlson’s journey—from resident to CEO—is rooted in what he calls a “growth mindset.”
He shares how a supportive company culture and leaders who invest in their teams are essential for long-term success. It all begins with onboarding, he says, which presents the first opportunity to create an environment that supports growth.
“If you’re connected to something and there’s a positive … feeling and you feel like there’s opportunity for you to grow and build your career within a company, you’re going to talk positively about it and share those experiences.”
Carlson also emphasizes the often-overlooked power of a personal mission statement. He believes this is essential to aligning individual purpose with company values and the broader vision, which can lead to stronger engagement and long-term career momentum.
Here are a few highlights from this episode:
- How onboarding sets the stage for long-term career growth (6:53)
- The value of both accidental and intentional mentorship—and why expanding your network matters (11:40)
- The role leaders play in accelerating employee growth and nurturing potential (16:44)
- Why explaining the “why” and “how” is critical to developing a strong, engaged workforce (18:24)
- Carlson’s leadership philosophy and how it can elevate an entire organization (21:41)