‘What Renters Want’ with Jessica Fiur: Kids of Today’s Renters are Tomorrow’s Renters. Here’s How to Get Them.
When you're making your market plan, don't forget to target kids of your current renters.
By Jessica Fiur, Senior Editor
When many apartment marketing teams put together their marketing plans, they usually target adults. And why shouldn’t they? Adults are the ones with the money. Why bother marketing to kids?
Except…
Except that the kids will grow up to be teenagers, who will grow up to be adults, who will, in general, want to move out of their parents’ house, live close to their employment, be near restaurants and entertainment, and have jobs where they can earn money. Yup, those youths will one day be your target renter.
Of course, you don’t need to exclusively cater to kids. But why not incentivize younger residents to rent from you later on?
For example, make sure to have giveaways geared towards kids. And. Brand. Everything. Don’t just stick with pens. Those are for the adults, anyway. Try something that the kids will like, and that they’ll actually hang on to for years. Maybe a cute piggy bank or something?
Read the entire blog here.
