What Renters Want with Jessica Fiur: Are You Screwing the Pooch with Your Pet Amenities?

If you're looking to appeal to Millennial renters, you might not just want to rely on pet amenities.

jfiur_infocusBy Jessica Fiur, Senior Editor

Pet amenities have been popular for awhile now. There are apartments with dog parks, and grooming services and even dog treats at the leasing offices. And why not? Renters love their pets. Especially Millennials. It just makes sense to offer tons of pet amenities.

Except when it doesn’t.

Are you neglecting the other cute and cuddly critters in your community? The kids?

Millennials are aging, after all. (The youngest Millennials are probably 16 or 17.) For the most part, they’re in their 20s and 30s, which means many might be starting families. And, though people probably aren’t getting rid of their pets just because they’re having kids, that still means there are going to be kids running around the apartments.

Read the entire blog here.

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