‘What Renters Want’ with Jessica Fiur: Appealing to Renters Who Are Parents

By Jessica Fiur, News Editor

It’s Mother’s Day this weekend! Speaking of mothers, a lot of your residents are probably parents. So it might be worth it to make your community more kid and baby friendly.

Here are some ideas about how to appeal to renters who have babies or little kids.

Offer fitness classes that include kids. When you have a kid, it’s hard to find time to get to the gym. So it would be great to offer fitness classes where parents could bring their kids and the kids could participate too—maybe a yoga class or a Zumba or dance-type class. Then the parents and kids can get some exercise, as well as socialize with other residents in the same situation. Just advertise that these particular classes are kid-inclusive, so that other residents can skip it and go to an adults-only class if they so choose.

Stock toys or kid-friendly movies in common areas. If you have lounges or areas where residents hang out, make sure to include some kid-friendly items as well, such as board games, toys or kid-appropriate movies. If you have a pool, you can have some pool noodles or beach balls. Bonus, adults will probably enjoy all of these as well.

Read the rest of the blog here.