To paraphrase Forrest Gump, amenities are like a box of chocolates. Some are awesome, and some, like cherry cordials, are nice in theory and are pretty to look at, but are ultimately left untouched, or sampled and then promptly discarded. Because they are gross.
Are all your amenities chocolate caramels, or do you have some cherry cordials in your building?
Several months ago I wrote a blog titled “5 Amenities That Probably Aren’t Worth the Investment.” Here are a few more amenities that might not be worth the money.
4 (More) Amenities That Probably Aren’t Worth the Investment
Electric car charging stations—Yes, yes, it’s important to be green (and no one said it was easy, Kermit). But, in urban multifamily communities, renters are trending towards not owning cars. And encouraging people to use public transportation or to walk, if possible, is way greener than driving. Plus, while more people have electric cars than before, most people who have a car still have the old-fashioned gas-guzzling kind. So, while nice in theory, would most of your renters even use this amenity? You might want to shelve this one for a little while.
Community kitchen—If residents are throwing a party in the lounge, they could use the kitchen to prepare snacks. But how often do your residents throw parties? Not very often. (Or, maybe they do and I just don’t know about it because my invitations get lost in the mail.) And sure, you can also use it for holiday parties for the residents. But when you do that, how often do you actually prepare the food on-site? ‘Tis the genius of Sir Edmund “Pizza” Hut who decreed that his foodstuff would be prepared and portioned before it was sent to the masses. Why waste the space in your common area on something that’s only used a few times a year?
Dog salon—I’m not really a dog person (and, since I can already see you sharpening your claws for the comment section, here’s more grist for the mill: I don’t care for The Beatles either), but I know people with dogs can sometimes be fervent about them, which would make a dog salon in the community a very nice amenity. However, if you offer a dog salon, or any pet amenities, it should offer your residents something that will help them, such as groomers, a play area or a clear running path for when they have to alert someone that Timmy fell down the well again. Sometimes, what’s advertised as a dog salon or grooming area is just a a hose. That’s not a pet amenity; that’s where we bathe our kids. If you have it, flaunt it—but if you don’t, don’t bother.
Indoor pools—This was suggested in the comments in my previous blog as something that might not be worth the investment. And, it does sadden me. I’ve always wanted to live in an apartment that had an indoor pool—both because I love to swim and because I know that if there is a pool and I close my eyes and really believe, Ryan Lochte will appear. But, back in reality, pools are expensive, they probably raise your insurance liability, they make the entire floor smell like chlorine and people won’t swim as much as they think they will. And if handsome Olympic swimmers did show up to do some laps, everyone else would be too embarrassed to swim with them anyway.
What do you think? Are there any other amenities that might not be worth the investment?
-Jessica Fiur, News Editor
Photo credit: GVictoria