Carrollton, Texas—VRM, a real estate solution provider focused on helping financial institutions adapt and excel in a changing marketplace, recently announced the promotion of three managers to expanded executive roles.
Cheryl Travis-Crawford will spearhead the company’s expanding operations as executive vice president while Scott French assumes the senior vice president role and Effie Dennison becomes senior vice president of business development.
Crawford has been in the mortgage servicing industry for more than 30 years. She held senior leadership roles in Originations, Branch Operations, Auditing, Loan Servicing, Default and REO sales for industry leaders including First Interstate Bank, World Savings and Loan, First Deposit Corporation and Freddie Mac. Crawford graduated from Mills College in Oakland, Calif. in 1983 with a degree in Administration and Legal Process and received her MBA from Walden University in Minneapolis in 2007. Prior to joining VRM, Crawford was Director of REO Sales Operations for Freddie Mac from 1998 to 2008 and is a recipient of Freddie Mac’s Premier Achievement Awards.
French has over 30 years of industry experience with a heavy concentration in REO, collateral valuations and loss mitigation. French obtained his Bachelor of Science degree in Accounting from Southern Illinois University, earned his CPA and spent the early part of his career focused on auditing real estate based financial institutions.
Prior to joining VRM, French was the senior vice president of REO Operations at Old Republic Default Management Services. He also spent 20 years at CitiMortgage holding senior leadership positions across Default Operations ranging from Collections through REO, and 5 years at Chase leading REO, Default Valuations and Default Accounts Payable.
Dennison brings more than 25 years of combined real estate, asset management, business development and banking experience to the VRM. Prior to joining the company, she was Senior Director of REO Operations for CoreLogic, formerly First American, having oversight responsibility for the dual location (Dallas/Denver) REO operations. Additionally, Dennison was Director of Fannie Mae’s Community Business Center for the North Texas Region responsible for a $23 billion, five-year corporate goal in loan originations and multi-family investments throughout North Texas. She also served as Senior Vice President for Wells Fargo Bank Community Lending. A Houston native, Dennison attended the University of St. Thomas and holds a degree in Real Estate and Finance.