The Fitness Amenity: A Powerful Factor in Satisfaction and Retention

Amenity spaces and especially fitness centers have become not only extremely popular, but essentially mandatory for the economic success of multifamily-building projects and mixed-use developments.

A trend narrative from the National Multifamily Housing Council’s “Multifamily Disruption: The eight trends that will redefine apartments” is that growing consumer importance on “360 degree” wellness will influence the value of environments like apartments for their contributions to physical, social and emotional health. A heightened demand for amenities related to community, wellness, and the outdoors is forecasted to increase over the next two to three years.

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