Social Awareness

Social media is ubiquitous, but not all apartment properties are making the most of it. MHN and Kingsley Associates ask renters to rate how their communities use social media.

❝ I would suggest creating a Facebook page or Twitter feed that residents can follow so we can see notices that you send out via email, such as happy hours.❞ —New York

❝ The property does have Twitter, Facebook and others, but many of these pages have not been updated since 2011. ❞ —Portland, Ore.

❝ I don’t use social networking specifically because it has become a dedicated space for advertising, which is annoying. ❞ —Dublin, Calif.

❝ I don’t use social networks for apartment-related issues. I go to the website.❞ —Atlanta

❝ I do not use Facebook, and I feel that management relies too much on that particular platform to deliver announcements. ❞ —Chicago

❝ The community network we have is great, but to continue to get the word out, public social media is huge.❞ —Minneapolis

❝ I think it is more cost-effective to use Facebook instead of printing out paper and posting it on mailboxes. ❞ —Mount Laurel, N.J.

❝ I really don’t have a need to follow my apartment complex on social media unless it was for promotions/giveaways. ❞ —Dallas

❝ Manage the property and not Facebook/social media. Online presence does not make  a community. ❞ —Westborough, Mass.