Why Change Is Vital to Marketing

In the latest episode of Multifamily’s Top Marketers, industry veteran Tamela Coval urges multifamily marketers to keep adjusting to an ever-changing landscape.
Tamela Coval, Executive Strategist, Livewire Performance Consultants. Image courtesy of Tamela Coval

Tamela Coval, a long-time veteran of the multifamily industry, joins Multi-Housing News Senior Associate Editor Jeff Hamann on the latest episode of Multifamily’s Top Marketers to highlight the necessity of change management in the sector, particularly as a result of the challenges during the past year.

Coval brings a 40-year track record that stretches across the multifamily spectrum, including deep experience in marketing, training, sales and asset management. She regularly collaborates with major industry bodies, including the National Multifamily Housing Council and the National Apartment Association, with much of her work focusing on creating space for disruption and innovation to improve performance and overcome challenges, much like the industry has faced since early last year.

Her message? It’s not purely about your digital presence, but also in how authentic that presence is. “The companies that are winning … take that marketing digital message not just to the marketing department but also down to the leasing agent level, to a housekeeper, to a service technician,” she notes.

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Music by Timmoor via Pixabay Music