Sunrise Names New VP of Marketing
- Apr 02, 2015
San Diego—San Diego-based Sunrise Management has promoted Melissa Deen to the position of vice president of marketing.
Deen, who has worked in the company’s marketing department for nearly five years – most recently as director of marketing – now takes charge of all corporate marketing strategies and initiatives for Sunrise, which has 355 employees and a portfolio of 13,000 multifamily units throughout the Southwest. In her new role, she will oversee all promotions, publicity, website development, advertising and social media for a broad portfolio of Sunrise clients – troubleshooting properties that may be under-performing owner expectations. As the company continues to grow, she will concentrate on driving property performance by identifying new marketing technologies and techniques.
With a 10 year background in the multifamily and new home industries, Deen was previously the vice president of sales and marketing for San Diego-based Ami Samuel Interiors, where she was responsible for all corporate marketing and business development for a variety of new home communities. She also worked in the sales and marketing department of Catalina Design Group.
A native of Connecticut she earned her Bachelor of Arts degree in English and communications from Fairfield University in Fairfield, Conn.
She is an active member of the Building Industry Association (BIA), and currently serves on the board of directors of the organization’s Sales and Marketing Council, and is past chair of its y/GEN committee, focused on fostering professional growth in amongst younger members of San Diego’s home building industry.