Operations & Technology
Appealing to Tech-Savvy Renters
By Jeffrey Steele, Contributing Editor These days, it’s hard to find anyone who doesn’t have a mobile device seemingly glued to his or her fingers. Having leapfrogged fixed Internet usage, mobile usage will surely continue gobbling share from all other forms of access. Little wonder that mobile advertising spending is projected to more than double between 2015 and 2019, as reported in a study this year by eMarketer. The multifamily industry is responding and, in the process, growing increasingly conversant with terms and concepts like geofencing, snackable content, social sign-ins, mobile responsiveness and stopping the thumb. The opportunities for marketers of apartment communities…
How To Attract Student Renters in a Competitive Market
By Andie Lowenstein, Associate Editor Student housing is going through what could be considered the most interesting facelift ever. Millennials’ use of technology and preference for an abundance of amenities combined with increased enrollment in higher education is changing the way student housing is produced. It’s also pushing the increase of private sector development of student housing. Jeffrey Resetco, vice president of real estate development and construction at EdR, discussed new projects in the works and what’s to come for the future of student housing. What does EdR have in the development pipeline? We have a fourth stage of our…
Apartment Rents Continue Upward Climb Amidst Affordability Concerns
The U.S. rental market is on fire.
Energy-Efficient Windows That Create Beautiful Spaces
Ultrex is strong enough to stand up to wind, rain, hail, and even baseballs.
Developer Brings Bikes, Carsharing and Students Together
Tanning beds and golf simulators just aren’t enough to lure today’s practical students.
Taking Over Student Housing Management
ROSS Management Services plans to revamp the property’s digital marketing strategy.
Guest Blog: How to Legally Protect Yourself Against Problem Residents
The job of a landlord can be difficult, especially when it comes to legal issues.
What Renters Want with Jessica Fiur: 5 Ways to Market to Student Renters Without Pandering
Ways to appeal to younger renters in your marketing without sounding like an out-of-touch dinosaur.
Enterprise’s Affordable, Green Development Breaks Ground in Baltimore
Enterprise Homes officially broke ground on a new development situated within the Bromo Tower Arts & Entertainment District.
NAA Eyes New York City
NAA seeks to create a local affiliated apartment association or to partner with an existing association.