San Francisco–MyNewPlace has launched RentEngine, an integrated listing tool and syndication service designed to maximize a community’s online marketing through systematic listing, posting, tracking and reporting capabilities. RentEngine also includes new functionality for Craigslist users, enabling the creation of a professionally designed listing and the ability to track each prospective resident who visits the listing on Craigslist. RentEngine delivers owner/operators the ability to accurately measure results while simultaneously optimizing a community’s marketing strategies and budgets.
RentEngine integrates a community’s content, lead and data management capabilities into a single dashboard, offering a comprehensive overview of all the listings currently operated within the service. The centralized information, accessible by on-site staff, regional managers as well as a portfolio’s senior leadership, provides tracking and reporting information, which can be used to easily evaluate the effectiveness of each community’s online marketing channels, including Craigslist. RentEngine’s functionalities save time and streamline the ability to assess and adjust marketing channels for success.
“MyNewPlace consistently works to enhance our technologies and deliver services that ensure our clients realize the greatest value from their online initiatives,” says John Helm, founder and CEO for MyNewPlace. “RentEngine expands online marketing by syndicating to 100 partner Web sites to reach 41 million prospective residents.”