Digital Edition

Jessica Fiur, Editor-in-Chief

The Importance of Images on Apartment Websites

A picture is worth a thousand words, especially when it comes to attracting prospective residents.

Blu South. Image courtesy of JLL Capital Markets

Transactions: June 2024

A short list of recent major investment sales and financings from coast to coast.

Photographs of amenity spaces are crucial to prospective residents, especially as more people sign apartments without visiting the site first. The Wolff Company, Private Label International, multifamily project in Falls Church, Va., Three Collective. Image courtesy of Private Label International.

How to Wow Renters With Pictures

With some potential residents basing their decision solely on images, here’s how to make each one count.

00 The May Digital Issue of MHN Is Now Available!

The May Digital Issue of MHN Is Now Available!

Don’t miss fresh insights into this month’s featured topics.

Editorial Director Suzann D. Silverman

AI Joins the Marketing Team

To position your brand most effectively online, you’ll need to find the right balance between AI-written content and human involvement.

Image by baona/iStockphoto.com

The New Rules of Apartment SEO: “Déjà Vu All Over Again”

Multifamily marketers should keep in mind that, for Google, content is still king.

The coworking lounge at Lyra, a residential tower located near Hudson Yards. The coworking area, which resembles a lounge or hotel lobby, gives residents both flexible seating and work options, giving them the same degree of functionality as they move throughout the property. Image courtesy of MdeAS.

How Work From Home Influences Multifamily Design

Developers are accommodating residents’ evolving spatial needs.

Image by LanaStock/iStockphotos.com

Retrofitting Multifamily Communities for Digital Natives

How proptech is helping apartment owners and operators run more valuable and efficient portfolios.

Sentio. Image courtesy of Hines.

Transactions: May 2024

A short list of recent major investment sales and financings from coast to coast.

The April Digital Issue of MHN Is Now Available!

The April Digital Issue of MHN Is Now Available!

Don’t miss fresh insights into this month’s featured topics.