Redwood Residential’s Delight Merrill shares insights on implementing growth without impacting quality.
Delight Merrill, Director of Property Management, Redwood Residential. Image courtesy of Redwood Residential
Scaling up property management operations comes with lots of challenges for managers, particularly in this economic environment. However, Redwood Residential has not been deterred from pursuing its goal: The company’s portfolio now includes more than 6,000 units, but it aims to top 25,000 units in the next five years. How do they intend to do this without impacting the quality of the services they provide? What role do team cohesiveness and fostering collaboration between employees play in achieving this objective?
Director of Property Management Delight Merrill revealed details about the company’s growth strategy in the November episode of Mission Success: Women in Multifamily. Merrill told Senior Editor Laura Calugar all about the transformations that Redwood Residential underwent this year when it merged with EQT Exeter Group, one of the largest investment managers in the world. Merrill also touched on quality in hiring and the importance of allowing people to try new roles and test out the waters when scaling up operations.
Here’s a list of the topics discussed:
- Redwood Residential in 2022 (1:13)
- The growth plan (3:10)
- Growth vs. quality (7:00)
- The role of technology when upscaling property management operations (12:10)
- Hiring additional staff to support growth (14:17)
- Engaging teams (16:58)
- Company culture at Redwood (21:45)
- What it’s like to oversee a growing multifamily portfolio (24:54)
- Message to women working in multifamily (29:44)
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