Marketing

Search for Apartments on the iPad-There’s an App For It

Norfolk, Va.–The application mimics a realistic apartment search experience for prospective renters.

Park Slope Condos Go For New LEED Midrise Certification

New York–After acquiring a teardown on Dean Street, Trident decided that its six-unit condo project would serve as a pilot for green design in future developments.

How Will Demographic Trends Affect Rental Demand?

Washington, D.C.–He emphasized that though population growth drives demand, it does not correlate well with supply.

Engrain Materializes from Merger of Creativity for Rent and Multifamily Edge

Denver–National marketing and technology firm Creativity for Rent has acquired online marketing consultancy Multifamily Edge.

LeasingDesk Introduces Event Liability Insurance for Residents

Carrollton, Texas–LeasingDesk has announced the availability of special event liability insurance for residents who host one-day gatherings in property clubhouses or at other local off-site locations. “This affordable liability protection is designed to provide protection to the resident and the property owner that a standard renter’s policy does not provide,” says David Carner, president of LeasingDesk. “We believe liability protection will soon become a requirement for many properties any time the clubhouse is rented, because it offers protection to the owner and the resident and the cost is not prohibitive.” Offered through eRenterPlan, which specializes in insurance products for apartment…

Leasing Agents Can Now Connect with Renters Through Live Chat

Chicago–This will allow renters to contact leasing professionals instantly.

Lyon Communities Debuts SoCal Luxury Apts

The company conducted extensive research to assess just what local residences desire most in a property.

Lyon Communities Debuts 291-Unit SoCal Luxury Apartment Property

Newport Beach, Calif.–The company conducted extensive research to assess just what local residences desire

Gift Cards Popular as Apartment Leasing Incentives

New York–Recession, more renters have been demanding them and more landlords have been obliging, even if they don’t always advertise the fact.

Waterfront Condos in Philly Go on Market at 40% Discount

Philadelphia–It’s a buyers’ market right now and these condos are selling for a huge discount.