Marketing
Finishing Touches Seal the Deal
Cost-effective amenities offer an edge in competition for residents
Get Your ‘A’ Game On
The race is hard—so don’t neglect cosmetic improvements and lifestyle community trends
Science and Psychology of Leasing: Tips from Lisa Trosien
New Orleans–When a prospect walks into your leasing center, does it resonate with positivity?
Affordable Housing Proves to be Engine for Local Economic Improvement in NYC
New York–The economic benefits of affordable housing, beyond the provision of much-needed low-cost apartment residences, is threefold.
SF Condo Market Sees Dwindling Supply
San Francisco–The recession greatly slowed the development of for-sale condominium housing in San Francisco.
Renters Look to Friends’ Recommendations When Hunting for New Digs
New York–Renters’ aren’t just looking at traditional advertising when searching for new apartments.
NAA Conference Report: Social Media Marketing Fact and Fiction
New Orleans–60 percent of [American] companies have incorporated social media into their marketing strategies and 93 percent of companies believe they should have a social media presence.
MyNewPlace Launches Guarantee Program
New Orleans–MyNewPlace has announced the first-ever $275 average cost-per-lease guarantee program for multifamily owner/operators at the National Apartment Association’s (NAA) Conference in New Orleans.
Mike Whaling: Reaching Your Audience
MHN catches up with Mike Whaling during the AIM 2010 conference. With so many ways to reach the –whether new prospects or to retain existing residents–marketing teams must realize one size doesn’t fit all apartment communities.