I recently posed a question to a group of developers…What if you started looking at your communities from the standpoint of children being the residents, instead of the adults?
Now obviously, I’m not talking about a community where every unit is filled with slides and see-saws or kids roaming the grounds like Lords of the Flies. But it’s a question to highlight what can be done if the primary motivation for the planning of amenity space, marketing and the overall feel of a community was done with children in mind.
With 33 percent of all renter households (14.3 million) having minor children, it’s an important question. And as more and more residents with children decide to rent instead of buy, having a true “family friendly” community can become a huge differentiator in the marketing and retention of tenants.
So what would a community that is designed around the family and actual children look like?