Houston—J Turner Research, a multifamily marketing research firm, announced the company’s new Facebook application, which utilizes actual resident feedback to populate online ratings and reviews, promote a positive online reputation and enhance the community’s digital marketing strategies. The application aggregates customer satisfaction feedback collected by J Turner Research’s resident satisfaction surveys and centralizes them into a database, enabling onsite managers to quickly and easily review, select and post comments to the community’s Facebook wall.
The application utilizes resident survey data collected at the property by the research company’s “Turner Apartment Loyalty Index” or TALi. A subset of the entire resident population of the community is surveyed every month using the TALI program and residents are asked to provide a review of their experiences living at the property for use as a social media and marketing testimonial and to enhance property operations and customer service. J Turner Research compiles the responses and provides the feedback to the property for use in operations planning as well as to post resident satisfaction testimonials directly to a community Facebook wall. The J Turner Research application is also fully compatible with Facebook Timeline.