Innovations in Multifamily Marketing

RKW Residential's Joya Pavesi on how to make the most of today's technologies and services.

Joya Pavesi. Image courtesy of RKW Residential

Between social media, virtual tours and third party management, there are no shortage of innovations within the multifamily industry. When it comes to marketing initiatives, it’s important to track these programs in order to figure out what’s performing best for your company and communities.

In this episode of “Multifamily’s Top Marketers,” Multi-Housing News’ Senior Associate Editor IvyLee Rosario spoke to Joya Pavesi, executive vice president of Marketing and Strategy at RKW Residential, to discuss the latest innovations in multifamily marketing.

Here’s what you’ll hear about in this episode:

  • Key differences between property types (0:36)
  • On-site teams leveraging new technology (3:29)
  • What’s missing from the technology stack? (5:23)
  • Innovations RKW is utilizing (7:22)
  • Preparing for the future (10:30)

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