How to Boost Resident Referrals
June 21, 2021
Tips for increasing positive word of mouth about your community.
Image from Multifamily Insiders
Referrals continue as the most popular source of prospects for our community. So, it only makes sense that we focus on increasing resident referrals.
We monitor the reviews and encourage satisfied customers to share their experience. Even with a growing range of virtual experiences, the leading influencer in sending visitors to the community—and getting them to lease—is the resident referral.
Why are these people talking about your community?
In some cases, it is our current residents. They are referring prospects in response to an offer of cash in their pockets, a discount on rent, or the opportunity to welcome family, friends and coworkers as neighbors.
