We can increase the occupancy at our apartment community simply with the conversations we have with local businesses.
We can create word of mouth referrals. Referrals are consistently the highest contributor identified as the source of visiting traffic at an apartment community.
The days of depending on advertisements to be your leading source of prospect traffic are long gone.
Potential residents can learn the basics; rental rates, amenities and floor plan types from Internet ads and locator services. This information is at their fingertips twenty-four hours a day, seven days a week. Once a prospect has narrowed the field to a couple of communities, the next level of inquiry involves reviews.