How to Identify AI Leasing Products Worth Using
The technology we implement should be capable of gathering the data it needs and making decisions on action steps.
Breaking news, but not really. AI Leasing products continue to sweep the world and…! change our lives for the better? Sometimes, but usually not. AI is EVERYWHERE these days. It comes preloaded on your new cell phone, your email provider keeps prompting you to enable the newest AI features, and one day, in the not too distant future, “Google it” will be replaced with “Ask ChatGPT.”
When we say AI these days we mean Generative AI. Generative AI is sweeping the world and multifamily is not immune to this tidal wave of innovation seen by the influx of AI Leasing tools and platforms. Which is GREAT! But as Uncle Ben says, “With great power comes great responsibility.”
In an effort to focus our post here a bit, let’s get specific. Let’s talk about AI in multifamily and how it affects 1) our professional lives 2) the lives of our prospective renters and 3) the lives of our residents.
AI Leasing & ChatBots In Our Professional Lives
Before we can get into what “good” and “not so good” AI is, we have to briefly touch on the two main ways we see AI show up in our everyday professional lives. Leasing AI falls under the same “usefulness” criteria as all AI, so let’s start with AI ChatBots.
