Overcoming Economic Challenges in the Mid-Atlantic
After navigating multiple recessions, Continental Realty Corp. is again recalibrating its strategy. Vice President Ari Abramson gives an update on the region's multifamily market trends.

Ari Abramson, Vice President, Acquisitions, Continental Realty Corp. Image courtesy of Continental Realty Corp.
Thanks to its diverse employment composition, the mid-Atlantic region is well-positioned to deal with the challenges brought on by the coronavirus outbreak. However, the pandemic has changed market dynamics and accelerated trends across the region, “including migration to the suburbs and the appeal of larger unit sizes,” Ari Abramson, vice president of acquisitions at Continental Realty Corp, told Multi-Housing News.
In the interview below, Abramson talks about the impact of the pandemic in the mid-Atlantic region and provides insights into the company’s strategy to successfully navigate crises and economic shocks.
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How has the pandemic impacted the mid-Atlantic multifamily market?
Abramson: Like much of the nation, the mid-Atlantic region locked down at the onset of the COVID-19 pandemic. With limited visibility to determine valuations, multifamily owners exercised investment restraint and focused their energies on current operations. Transactions also slowed because the bid-ask spread between potential buyers and sellers remained wide. Volume in several submarkets was further slowed by general uncertainty about the pandemic’s impact on renters’ employment status, and the potential for continued government stimulus relief and rent regulation.
Overall, the region’s monthly collections exceeded expectations, while remaining relatively steady compared to the same period last year. As operators began assisting residents with payment plan options, investors closely monitored collections and occupancy as key indicators of resilience in the multifamily asset class.
The mid-Atlantic’s durable and risk-averse employment bases, anchored by the life sciences, medical, education and technology sectors in and around the Baltimore/Washington, D.C., corridor, provided the necessary support to the regional economy. Moreover, government employment bolstered the region’s overall stability.
Which areas of the region are best equipped to overcome the pandemic-induced economic hardships?
Abramson: The effects of the COVID-19 pandemic have accelerated the market trends that Continental Realty has been tracking for some time, including migration to the suburbs and the appeal of larger unit sizes. Residents have utilized these larger units, with renters transitioning portions of their space into offices, gyms and classrooms since mid-March.
Suburban submarkets surrounding our region’s major metros that offer urban living features such as walkability to outdoor recreation or a town center are expected to recover faster than traditional dense, urban submarkets. We are focused on the surrounding metros of Washington, D.C., including Tysons, Arlington and Reston, along with Southern Maryland submarkets including Bethesda and Silver Spring. In Baltimore, suburban submarkets include Towson, Columbia, Owings Mills and Annapolis.
What can you tell us about Baltimore’s multifamily market? How has it dealt with the economic fallout so far?
Abramson: Retention of residents has been a primary operational focus during the COVID-19 pandemic. Despite lower in-person traffic counts than our norms, leasing volumes have exceeded historical levels, in part due to the success of our online leasing platform and our strategic online marketing efforts. Since April, our occupancy has either remained steady or surpassed benchmark averages, as we experienced higher-than-historical resident retention at lease expiration.
How do rents in Baltimore compare to rents in other markets across the region?
Abramson: Despite a spike in unemployment across the metro, Baltimore multifamily has performed in line with comparable metros in the mid-Atlantic, with flat-to-moderate rent growth. Rents may stagnate or struggle as the development activity in downtown Baltimore, Owings Mills and Towson has picked up, and new supply may surpass demand in the short term.
Additionally, the metro has seen an increase in homeownership which has pulled residents who are typically renters by choice out of the Class A+ product. We have seen the Class A+ segment lower rental rates to maintain occupancy or to complete a slow lease-up. This creates a trickle-down effect that applies downward pressure on the Class B segment to adjust rents accordingly. This may also allow the Class B segment to capture residents trading down during uncertain times, from Class A to an affordable option within the same submarket offering the same public-school zoning.
Overall, Class A- and B+ segments continue to be most resilient in the current marketplace due to price point and steadier performance in the early stage of recovery.
What effects has the coronavirus outbreak had on your operations and portfolio in the region?
Abramson: CRC’s operations and investment strategy recalibrated from the roadmap of the past several years. Our company was founded in 1960, and over the past 60 years leadership has successfully navigated eight recessionary periods and multiple economic shocks. We have thoughtfully assessed our resources, carefully reviewed our objectives and lined up the physical, financial and human assets needed to weather the pandemic and the associated economic crisis.
Our company has historically done well by buying during the most turbulent cycles. We know how to purchase debt directly from lenders and have a proven track record of working with banks to purchase their REO or to purchase distressed value-add properties from capital-constrained sellers. We understand the importance of relationships and have continued to source potential opportunities on an off-market basis.
How do you underwrite in this period of flux and disruption? How do you evaluate risk?
Abramson: Our acquisitions team closely monitors multifamily fundamentals with a focus on properties’ rent collections and economic occupancy. Underwriting during a disruption requires a robust financial model with scenario analyses to stress test potential recovery trajectories and assess downside risk.
The greatest unknown risk factor is the timing of the COVID-19 vaccine for the public. Depending on how this goes, that can either elevate recovery or exacerbate hardships.
While we have underwritten assuming a U-shaped or swoosh-shaped economic recovery, we often underwrite a V-shaped recovery, which forecasts a recovery with modest rental growth to resume, along with a start of an interior unit upgrade program in late 2021 or early 2022. As such, we underwrite with a strategy centered around consistently growing cash yield from operations and long-term value creation. Our team aims to deliver these outcomes with an unwavering focus on downside protection.
What are your predictions for the region’s multifamily market?
Abramson: In 2021, investor demand for multifamily will continue to be strong and valuations will hold, in part due to low interest rates and ample agency financing. However, the COVID-19 pandemic disrupted cash flows, changed consumer habits and delayed asset-level strategies. This may provide investors with opportunities to acquire properties that can later be repositioned. Our strategy will be to target opportunities with a blueprint for value enhancements and increased economic occupancy.