Demystifying Machine Learning and AI in Multifamily Marketing Analytics
How their application can benefit multifamily business operations.
Image courtesy of Multifamily Insiders
Overview
Machine Learning and Artificial Intelligence (AI) are oft-cited buzzwords in our contemporary conversations about property operations and analytics—but what are their meanings and, more importantly, how can their application benefit multifamily business operations?
If you are encountering these concepts in internal meetings, vendor presentations, and sessions at conferences—but wish to take a deeper dive, you’ve come to the right place. This article aims to demystify the concepts of Machine Learning and discuss their role in the broader context of Marketing Analytics.
So, first, the terminology…
What is Machine Learning? How is it different from Artificial Intelligence?
Machine learning is a method of data analysis used in computer software to identify patterns in data and make recommendations for optimization based on those patterns.
