5 Ways to Create a Great Site Visit for Prospects

Too often, the potential resident’s meeting with the staff and tour of the community is treated as an afterthought. Here’s how to make that crucial marketing task more inviting.

It’s a scene that regularly plays out at apartment communities across the country. A prospect who’s excited about seeing a property walks into a leasing office and … it goes all downhill from there.

The leasing agents fail to stand up and greet the customer. The prospect is forced to sit at an agent’s desk while the agent robotically gathers information. The community tour feels perfunctory, and the follow-up, if completed, is done through impersonal automation.  

The prospect visit has got to change. While talked about, it’s still an afterthought for too many communities. Expectations are shaped by experiences, and prospects often are receiving a more inviting experience at their local bank—look at Capital One Cafes, for example—than when looking for their new home.

Read Karen Gladney’s blog on Multifamily Insiders.

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