Business Specialties
Why Apartment Branding Matters for Attracting Millennial & Gen Z Renters
It’s not just about aesthetics; it is a fundamental lever for demand perception, and long-term revenue.
Aria Communities Obtains $53M for Charlotte-Area Development
The funding is split between two capital sources.
Multifamily Marketing Runs on Trust, and Trust Is Operational
FirstService Residential’s Calynne Oyolokor on renewals, trust breakers and what spend works.
TerraCap Pays $82M for Phoenix Asset
The buyer took out a Fannie Mae loan for this acquisition.
Morgan Properties Buys Suburban Atlanta Community
This is the first time the asset changes hands.
Words Are Losing Impact in AI-Generated Marketing Language
Language is one of the most powerful tools in multifamily marketing—but only when it means something.
Presbyterian Living Expands Chicago Senior Community
The development is slated for completion by fall 2027.
$880M Miami Mixed-Use Project Starts
It’s the city’s largest project to be built under the Live Local Act.
Are There Any Untapped Senior Housing Opportunities?
Clarion Partners’ latest white paper looks at potentially overlooked investment, financing and development areas in the sector.
Related, BH Group Land $200M for Luxury Palm Beach Condo
Madison Realty Capital provided the funds.