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‘What Renters Want’ with Jessica Fiur: 5 Things Apartments Should Copy from Hotels
I don’t know about you, but I love staying at hotels. You don’t have to make your bed, you get to look at generic paintings of sailboats or flowers, your key looks like a credit card, you get a free pen, you can make a fort in a king-sized bed…the list goes on and on. So it’s not surprising that some apartment communities are adding more and more features that mirror the hospitality industry. For example, a community in New Jersey recently added a resident-only store, where residents can grab a coffee or pick up other essentials. This is a…
‘The Accidental Economist’ with Jack Kern: A Tunnel that Needs a Lot of Light?
“It’s a recession when your neighbor loses his job; it’s a depression when you lose your own.” —President Harry S. Truman, 33rd president, 1945-1953 History repeats itself in a lot of ways, but not typically how I would expect it to. Punditry, for whatever it’s worth isn’t an exact science, like psychology. OK, I just upset a bunch of psychologists but be thankful you’re not an economist. Uh-oh now I’ve upset a bunch of economists! But you’ve got to admit the amount of information swirling around about the lifeline of apartment rent health, the employment and unemployment numbers can make…
‘What Renters Want’ with Jessica Fiur: Social Media Takeaways from the US Airways Pornographic Twitter Incident
“With great power comes great responsibility.” If that statement is good enough for Spider Man, it’s certainly good enough for social media managers. Because mistakes on social media, especially professional pages, can happen very quickly, and be seen by thousands of followers in an instant. Take, for example, US Airways’ latest social media gaffe. The company’s official Twitter account tweeted a pornographic image involving a woman and a US Airways’ branded toy airplane. (I’m not going to link it, so use your imagination. Or don’t. Seriously. Don’t.) The tweet was in response to a customer who had complained about a…
Guest Blog: The Significance of Environmental Sustainability
By Elam Hall, Crescent Communities Sustainability is a popular catchphrase. But what does it really mean? At Crescent Communities, sustainability drives everything we do. We define “sustainability” as a focus on the environment, community, health, happiness and economic viability. Every time we begin a project, we look for ways to preserve or maintain land spaces and natural resources, including maximizing trees saved. Ultimately, all of our properties have sustainable features. One such example is Crescent Alexander Village, a new, 320-unit multifamily community in our hometown of Charlotte, N.C., that is both NGBS Green Registered and on track for designation as…
‘What Renters Want’ with Jessica Fiur: The Futility of Marketing Apartments to Gen Y
“I used to be with it, but then they changed what it was. Now what I’m with isn’t it, and what’s it seems weird and scary to me. It’ll happen to you, too…” —Abraham Simpson, The Simpsons There are tons of articles about what Millennials are looking for in an apartment. You know the drill already. Come on, sing it with me: Wi-Fi, pet-friendly, areas to socialize, green. But everyone wants these things now, not just Gen Y. And, really, Gen Y is the same as Gen X were when they were younger, as were Baby Boomers. Just with better…
‘What Renters Want’ with Jessica Fiur: Gwyneth Paltrow, Cupcakes and Property Management
What do Gwyneth Paltrow and cupcakes have in common? They both make you feel really bad about yourself. Also, they are both have gotten themselves a lot of publicity recently (well, not the cupcakes personally, because they’re inanimate. Unless they have somehow become sentient, in which case I feel really bad about eating them) for being creative. Gwyneth Paltrow announced, via her lifestyle newsletter Goop, that she and longtime husband/terrible singer Chris Martin are “conscious uncoupling” (read: they are getting a divorce). And, it was recently announced that Sprinkles Cupcakes in New York City is putting in a cupcake vending…
Guest Blog: Where There’s Smoke, There’s Lawsuits: Navigating the Marijuana Maze
By Morgan Stewart, Partner, Manly, Stewart & Finaldi In response to the recent article by Multi-Housing News Senior Editor Jessica Fiur, titled: “What Renters Want with Jessica Fiur: What Should Property Managers Do About Legal Marijuana,” we have developed this piece, which addresses some of the other complicated legal implications for the multifamily industry about this confusing and complex issue. The trend by states to legalize marijuana for medical and recreation purposes while federal law still classifies it as an illegal drug is leaving many businesses confused. Lack of congruity between state and federal laws regarding marijuana is a growing concern…
‘What Renters Want’ with Jessica Fiur: What Should Property Managers Do About [Legal] Marijuana?
Residents’ prescriptions are none of their property managers’ business. And that’s probably for the best. When a resident comes down to the office to make a maintenance request, it’s better that the property manager doesn’t say, “Sure, I’ll fix that toilet [which you probably clogged up with your hemorrhoid ointment].” But what if that prescription is for marijuana? With marijuana being legalized in some states, this might be something property managers have to contend with, especially in smoke-free buildings. After all, you can make buildings smoke free, but no one has a prescription for cigarettes. Marijuana, legal or otherwise, could…
‘Accidental Economist’ with Jack Kern: Keeping an Eye on the Suburbs
“All my life, I never really felt comfortable anywhere in New York, except maybe in an apartment somewhere.” —Martin Scorsese I’ve been traveling a lot since the first of the year. I spent a lot of time in Denver, Los Angeles and Boca Raton in January. When I have time, I go around and look at units under construction or newly opened. There is quite a contrast between the apartments in these cities. I tend to gravitate towards newer buildings and find that there is a growing similarity between condos and market rate apartments. It used to be that there…
‘The Accidental Economist’ with Jack Kern: A New Kind of Renter
“I enjoy talking to you. Your mind appeals to me. It resembles my own mind except that you happen to be insane.” ― George Orwell, 1984 I happened into a Tokyo Joe’s to order some teriyaki and noticed that the young woman helping me was pretty much covered with tattoos, something I don’t see all the time. She was really nice, got the order right and when I commented on how colorful she looked, she told me that was what she was after. I walked away with a positive impression, not because I was going to have a gourmet lunch,…


