Big Apple Riding Out Recession

ern California, this is a very positive environment,” adds Greenburger.Taxi riders take virtual condo toursWith a marketing idea that could only work in New York, the Extell Development Company is giving 1,000 taxicab riders a virtual tour of its condominium, The Lucida.Each time a new fare enters a cab, a television segment on the Lucida will play on Open House TV using Taxi 2.0, the interactive television installed in New York City taxis.The 90-second broadcast of the Upper East Side’s first LEED-certified residential green building will be viewed by more than one million cab riders before the program’s conclusion in mid-May.Extell says that the response to the Lucida segment has been so successful that another company property—the Avery on Riverside Drive South—will be featured in an upcoming segment.To comment, email Teresa O’Dea Hein at [email protected]