Diana Mosher is a contributing writer with Commercial Property Executive and Multi-Housing News. She writes about a range of real estate and design topics including development, architecture/design, marketing/business development and property management/operations/tech. Mosher joined MHN as editor in chief in 2005. She has been a contributing editor to the CPE-MHN team since 2016.
O. Randall Woodbury, CPM
IREM 2010 President O. Randall Woodbury, CPM shares insights about property management during the economic downturn.
The Psychology of Leasing
Industry experts shared insights at the NAA conference in New Orleans
Science and Psychology of Leasing: Tips from Lisa Trosien
New Orleans–When a prospect walks into your leasing center, does it resonate with positivity?
NAA Conference Report: Social Media Marketing Fact and Fiction
New Orleans–60 percent of [American] companies have incorporated social media into their marketing strategies and 93 percent of companies believe they should have a social media presence.
Mike Whaling: Reaching Your Audience
MHN catches up with Mike Whaling during the AIM 2010 conference. With so many ways to reach the –whether new prospects or to retain existing residents–marketing teams must realize one size doesn’t fit all apartment communities.
Eye Candy
A colorful lobby seen from the street creates massive curb appeal for Highland Park apartments in Washington, D.C.
Banking on Individuality
As part of the Gables strategy “build to hold, not to sell,” new properties are designed with distinctive features to bring value to their neighborhoods
A Family Affair
Kisco Senior Living appeals to prospects by developing a rapport with the whole family—in 40 seconds or less
OliverMcMillan Revives Stalled Condo Project in Honolulu
Dozens of people reportedly camped out for as long as two days outside the sales office of the Pacifica Honolulu condominium project so that they would be among the first to snatch up a good deal.