Marketing in Motion
The audience for social media platforms is constantly shifting, so successful leasing calls for flexibility. Depending on budget, multifamily owners and managers have a variety of innovative tools to choose from.
Kansas City’s New Look
Kansas City is in the midst of a transformation, growing as a financial and research center, with increased investment in infrastructure, all of which support multifamily fundamentals.
The May digital issue of MHN is now available!
The May issue offers a special focus on Marketing, including articles about how to better harness the power of social media, new strategies to successfully communicate your message to specific demographic niches, and tech tools that work. You’ll also want to read the latest executive profile in our Mission: Success series, on Daryl Carter’s creation of Avanath Capital Management. In addition, Housing Trust Group’s Matthew Rieger offers a Q&A on development of affordable housing.
Advancing Affordability
For nearly a decade, as founder & CEO of Avanath Capital Management, Carter has championed workforce housing. Along the way, he has built one of the nation’s largest affordable portfolios, comprising 40 properties valued at more than $1 billion.
Finding Riches in Niches
Residents come in as many varieties as multifamily communities themselves, so marketing a property is merely a matter of identifying the prospects most likely to love it, getting them in the door, and signing them up. Right? If only it were that simple.
Transactions: May 2017
The following is a list of transactions that were announced between Feb. 22 and March 28, 2017. To have your transaction featured, submit details to [email protected].
Survival of the Retro-Fittest
A growing list of financing options is making it easier to turn existing apartment properties green. Clearly, the real estate financing market is embracing energy-saving property retrofits.
Architecture Q&A: Social Style
For more than 40 years, Killefer Flammang Architects has been at the leading edge of multifamily design, contributing to the never-ending evolution of the Los Angeles landscape.
Embracing Efficiency
Since the Great Recession, the U.S. has increasingly become a renter nation. Renters encompass more than one-third of total U.S. households, with 18.7 million households residing in buildings with five or more units, according to National Multifamily Housing Council data.