Define Living Plans 388-Unit Houston Project

Define Living has acquired 10.4 acres from Wolff Cos. in the Energy Corridor submarket of Houston, where it will develop a mid-rise, 388-unit apartment development called Define Living: Park Row. The property is part of the Wolff Cos.’ Central Park master-planned development. The site is located at Park Row Boulevard near I-10 and Central Park West Boulevard. Groundbreaking is scheduled for late 2025, with pre-leasing already underway.

The property will offer one- and two-bedroom units ranging from 657 square feet to 1,089 square feet. The residences will include kitchens with stainless steel appliances, in-unit washers and dryers, walk-in closets, private patios, and a design to bring in natural light.

Common-area amenities will include indoor cycling and yoga studios, a fitness center, infrared sauna and cold plunge, resort-style lap pool, and two pickleball courts. There will be a dog park, bicycle spa, and direct access to walking and biking trails.

The on-site clubhouse will be completed by the fourth quarter of 2026, with the residential buildings scheduled to follow shortly after.

Mucasey & Associates is the project architect, while BlazerBuilding will oversee construction.

Houston Market Gives Mixed Signals

Developers completed 5,224 multifamily units in the Houston market and had another 25,981 underway as of May, while starts fell closer to historical averages, according to Yardi Matrix data. Investment in the sector got off to a slow start in 2025, totaling only $585 million in 2025 through May.

Demand for apartments has been sustained by employment growth in the Houston market. The metro’s unemployment rate stood at 3.9 percent as of the second quarter. During the last 12 months, the market gained 36,300 net jobs, with notabler growth in education and health services, government, and trade, transportation and utilities. Information and professional and business services lost jobs.

Average advertised asking rent in Houston rose 0.2 percent on a trailing three-month basis through May, to $1,371, Yardi Matrix reported. That was slightly below the U.S. rate, which was up 0.3 percent to $1,761 over the same period.