Why The Standard Residences in Miami Is Anything But Standard
Oversized condos have taken over Brickell, but this project is aiming to provide a boutique alternative. Its developers reveal what makes it different.
Miami’s Brickell district has become ground zero for glass towers and luxury branding. Some may even say that the neighborhood is saturated with high-end skyscrapers. But one residential project is looking to reframe lifestyle living in the area. The Standard Residences—the second branded residential project in the U.S. from the Hyatt-owned Standard brand—seeks to carve out something different: smaller, design-driven units, with a strong sense of community and a bold aesthetic.
With architecture by Arquitectonica and interiors by Goodrich in collaboration with The Standard’s design team, the 46-story tower blends design, flexibility and lifestyle in a way that feels distinctly urban—and distinctly Miami.
Set for completion in 2027, the development features 422 residences—a mix of studios to two-bedroom units with select larger penthouses on upper floors—and a full suite of amenities, including a 46th-floor rooftop pool, a 10th-floor wellness level, a bowling alley, a pet spa and coworking spaces. Additionally, a ground-floor Avra Estiatorio riverfront restaurant, a 9th-floor signature restaurant-bar and a Standard Club Lounge & Café with outdoor dining are also part of the project—amenities that more often found in boutique hotels than in high-rise condo buildings.
Newgard Development Group Founder & CEO Harvey Hernandez, along with Two Roads Development Managing Partner Taylor Collins and Partner & President Brad Meltzer, the developers behind the project, share details about what makes it stand out in Miami’s condo market.
READL ALSO: Why Billionaires Flock to Palm Beach County
What gap did you identify that made this project feel necessary in this particular urban setting?
Hernandez: While Brickell is known for its concentration of high-end towers, there was a clear opportunity for something different, something more accessible, yet still design-forward and rich in lifestyle. The Standard brought exactly that to the Miami Riverfront, one of the city’s most compelling and walkable neighborhoods. Unlike the bulk of the market, which has focused oversized units priced in the $3 to $5 million range, The Standard offers a fresh alternative: smaller, well-designed residences starting in the $600,000s, paired with the credibility and creativity of a globally recognized brand.
The move to the waterfront wasn’t just strategic—it was inspired. This location allowed us to offer residents both connectivity and character, in a setting that reflects Miami’s evolving urban identity. The market’s enthusiastic response confirms that this blend of attainability, location and brand lifestyle was exactly what was missing.
In what ways will this condo tower be different architecturally and experientially?
Collins: The Standard Residences Brickell Miami stands apart with a design that reflects the eclectic, playful spirit of The Standard Hotels. From unexpected textures to vibrant colors, every detail is thoughtfully curated to reflect the brand’s signature aesthetic.
Architecturally, the building is expressive yet intimate, infused with character and layered design. Experientially, the lifestyle will be deeply rooted in community and hospitality with amenities curated to foster connection, creativity and a sense of belonging, all in a way that resonates with Brickell’s dynamic, design-savvy residents.
The 46th-floor rooftop pool includes various seating options including sun beds. All images courtesy of Two Roads Development and Two Roads Development 
From the pool, residents will have access to a lounge with a bar and panoramic views. 
The Standard Residences Brickell will include a coworking lounge with private meeting rooms and Zoom suites. 
At the 10th-floor of the development there will be a spa with cold plunges. 
The spa is also set to include a Hammam, which is a type of steam room that focuses on cleansing, relaxation and ritualized bathing.
What were the biggest conversations around lifestyle when designing the amenity package?
Hernandez: We approached the amenity programming with a clear goal: to create spaces that feel intentional, well-designed and reflective of how people actually live today. The rooftop offers panoramic views and a mix of leisure and social spaces—from the pool and café lounge, to outdoor summer kitchens—all designed to feel relaxed but refined.
Recognizing the rise of hybrid work, we integrated a coworking lounge with private meeting rooms and Zoom suites to support productivity without compromising on style. Wellness was another key focus. The 10th floor is home to a full-service spa with features like a Hamam, salt room, cold plunge and Technogym fitness center. It’s all about offering residents meaningful experiences with spaces that go beyond the expected and that support a lifestyle grounded in both connection and comfort.
With Miami’s known vulnerabilities to climate and sea level rise, how is long-term resilience being considered with The Standard—beyond code compliance?
Meltzer: While sea level rise presents a complex, long-term challenge, we are committed to building in the most environmentally responsible way possible. The Standard is on track to achieve Platinum Certification from the Florida Green Building Coalition, a step above the Gold level required by code. From material selection to energy efficiency, our aim is to ensure the building operates with a light footprint and long-term resilience in mind.
This community will be the second standalone branded residential project in the U.S. from the Standard brand, known for its countercultural, boutique ethos. To what extent will these attributes be visible? Does corporate scale risk diluting the brand’s edge, or does it empower it in new ways?
Hernandez: The Hyatt acquisition hasn’t diluted The Standard’s DNA—in fact, it has amplified it. This project is a clear expression of that ethos: a colorful, design-forward space that challenges convention and embraces individuality. The brand’s signature irreverence and edge come through in everything, from the sculptural lobby to the rooftop pool deck, filled with texture, art and energy. Rather than compromising authenticity, this evolution brings the brand to a broader audience in a more permanent, residential form.
Do you think The Standard Residences reflects a broader shift in what buyers are looking for today?
Collins: Absolutely. Buyers today aren’t just looking for square footage, they want meaning, connection and personality. They’re drawn to residences that feel like an extension of themselves and The Standard delivers just that. It’s curated, yet casual. Sophisticated, yet playful. It’s built for people who want to live somewhere that reflects their lifestyle, not just their zip code.
Do you think developers should play a role in building communities, not just buildings?
Meltzer: Without question. Real estate is about more than construction. It’s about shaping the social fabric of a neighborhood. Every building is an opportunity to create places where people connect, collaborate and grow. As developers, we have a responsibility to consider how our projects enhance the broader community, both physically and culturally.
How do you balance permanence (what a building is) with trendiness (what’s hot now) in a market like Miami that constantly reinvents itself?
Collins: The answer lies in timeless design and unwavering quality. While Miami thrives on reinvention, true staying power comes from creating spaces that transcend trends. We focus on delivering thoughtful architecture, enduring materials and hospitality-driven services—elements that never go out of style, even as the city evolves.
