MHN Executive Council: What Will Be the Biggest Trends of 2025?
An increase in transactions? Advancing technology? A focus on wellness? Here are some predictions for the new year.
As 2024 is winding down, many are looking ahead to 2025. What do you think will be the biggest trends to look out for? The MHN Executive Council gives their projections.
More Transactions
From my perspective, 2025 is poised to be a year where we see transactions pick up momentum. At Draper and Kramer, we’re actively laying the groundwork for growth, and if current economic trends hold, I anticipate significant changes to our multifamily portfolio and an increase in overall unit count. We’ve developed a highly effective and successful marketing strategy, and I’m excited to apply it to new acquisitions and expansion into new markets. —Jim Love, Vice President of Marketing & Brand, Draper and Kramer
Tech Advances
2025 will continue to be the integration of advanced technology to enhance operational efficiency in property management. With the continuous evolution of AI, IoT and automation, property managers will be able to streamline maintenance, improve resident experiences and reduce costs. Smart buildings, predictive maintenance and data-driven decision-making will likely become standard practices, allowing property management professionals to operate more efficiently and effectively. —Stephanie Anderson, Senior Director, Grace Hill
Operational Strategies
Despite the recent interest rate cut, we expect to see the focus on operational strategies (asset and property management) continuing through 2025. —Michael Uzyak, Senior Managing Director, Specialty Consultants Inc.
Wellness Wins
Although wellness, burnout and mental health have been popular topics in 2024, the real work to implement and champion programs and benefits will continue in 2025 as a priority. The need to attract and retain talent will remain a primary focus for organizations. People want to work for companies who care about them—physically, mentally and with purpose. The mantra has been popular in 2024, but in 2025 changing benefits to include employee wellness, behavioral and mental health, addiction and EAP (employee assistance program). In addition, policies will need review to be more inclusive and aligned to champion employees wellness. —Maria Pietroforte, President, Maria Pietroforte Consulting
Strong Single Family
In 2025, I anticipate the single-family rental market to continue showing strong demand, even as economic conditions fluctuate. While inflation and high interest rates present challenges, the shift in the housing market is likely to push more potential buyers toward renting. At ARK Homes, we’re particularly focused on expanding in growing suburban markets where demand for single-family rentals is robust.
We expect moderate rent growth as the market adjusts to new supply levels, with competition for quality rentals remaining high. To stay ahead, it will be essential to offer not just well-designed homes, but also the amenities and technologies that today’s renters expect. As we navigate these trends, ARK Homes is well-positioned to capitalize on opportunities in this evolving landscape, providing residents with the space, comfort and community they seek. —Jordan Kavana, Founder & Chairman, ARK Homes for Rent
Interested in joining the MHN Executive Council and sharing your insights? Email Jessica Fiur.
