Lead Management

Multifamily communities move heaven and earth to acquire new-resident leads. However, leads often aren’t thoroughly captured, often falling through the cracks in the lead-management process.

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First Impressions

In the universe of multifamily properties, some apartment communities just stand out from the rest. These are often the properties with great curb appeal, the much sought-after quality known to exert a powerful hold over renters. It is curb appeal that lures new residents, and at the same time makes it difficult for existing ones to depart.

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Foong on Finance: The Coming Apartment Shortage

There will be a shortage of apartments in 2013. That is the prediction of Trammell Crow Residential’s (TCR) 2009 Outlook for the U.S. Multifamily Market. Many have been projecting that given the current constriction of apartment supply, apartment demand will outstrip supply shortly. This study puts a date on it. The study’s introduction was co-signed…

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Great Third Spaces Give Residents Energy

Inspired by the term “Third Places,” coined by sociologist Ray Oldenburg in the late 1980s, I’ve come up with my own, more modern take on these easily accessible public spaces away from home and work where people can enjoy interacting. I prefer calling today’s gathering spots in residential buildings “Third Spaces,” where residents can form a sense of community by regularly gathering in inviting areas to socialize.

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