Whirlpool’s New Ice Collection Does Not Disappoint

By Mike Ratliff, Senior Associate Editor

Developers and property managers understand the importance of a community’s brand in attracting and retaining residences. People identify and find comfort in brands, and the same rings true with the appliances you select for your units. Quality products not only show that you care, but they can easily make up for their slightly higher overhead cost with a longer lifespan and perhaps even higher renewal rates.

Whirlpool is a brand synonymous with style and quality, and their newest collection does not disappoint. The Ice Collection is a modern take on transitional design that comes complete with two different flavors. White Ice is an ode to the classic white style with a mix of contemporary design. Black Ice has a sleek black finish with contemporary metallic details. Both finishes features stainless steel accents, user-friendly handles and intuitive graphics.

Collection highlights include:

• Energy Star certified large-capacity refrigerators with LED lighting and tall water and ice dispensers.
• American-made ovens with larger windows for increased visibility.
• Ranges with a temperature management system, convection cooking system and rapid preheat. (The range selection includes Whirlpool’s first 30-inch induction technology freestanding model.)
• The industry’s most energy efficient dishwashers.

In addition to White Ice and Black Ice color introductions, the new Whirlpool brand kitchen collection includes the Stainless Collection, featuring a stainless steel finish. For more information about the Ice Collection, visit www.insideadvantage.com.