What Renters Want with Jessica Fiur: Why You Should Use Snapchat for Apartment Marketing (I’m Looking at You, Student Housing!)
Take advantage of this insanely popular social media platform.
By Jessica Fiur, Senior Editor
It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another platform? It’s attention grabbing, but ultimately an annoyance where the work doesn’t equal the reward. Right?
Think again.
When it comes to real estate videos, Snapchat is huge right now. There are currently millions of users who use it daily. And most of its users are in the 34 years and younger group. Hey, a lot of renters are in that age group! Don’t you want their sweet, sweet eyeballs on your marketing efforts? Sure, maybe the app is just a flash in the pan. But remember, that’s what a lot of businesses said when Facebook started getting a lot of traction.
