What Not to Say When Marketing Your Properties Online
Do's and don’ts that will help you appeal to new residents and avoid pitfalls.
Image via Yardi Breeze
Are your rental listings attracting prospects? When you’re marketing your properties online, there are certain messages you want to avoid. There are also specific words that you might think will attract renters but can leave a negative impression on readers.
But we’re not going to simply tell you what not to do. We’ll round out the article with some tips on what you should say when marketing your properties online.
Messages to avoid in your online rental listing
DON’T ASSUME WHAT THE READER LIKES OR DISLIKES
“Our properties offer great throwback designs to a simpler time.”
Maybe your prospects and residents aren’t into old-fashioned décor. In other words, you’re accidentally telling them to move along and look for something else.
Instead, ask each prospect what they’re looking for, then highlight their interests throughout your communications, property tours, etc.
