Versace-Designed Residences Emerging in London

Fashion residences designed by Versace are coming to London.

By Andie Lowenstein, Associate Editor

London, England—Fashion residences designed by Versace are coming to London.

AYKON Nine Elms, set to be iconic tower in the heart of LondonLuxury real estate developer DICO UK Property Holdings Ltd., a wholly owned subsidiary of DAMAC International Limited, announced a 50-story, 360-unit project with interior designs by Versace. The lobby, amenities and interiors for each property will be expertly designed and equipped by Versace Home.

Property amenities will highlight a state of the art gymnasium, indoor swimming pool and spa, an owners lounge, children’s play area, roof garden and cinema, all designed by Versace Home.

AYKON Nine Elms is situated in the heart of the UK capital’s Nine Elms regeneration area next to Battersea, overlooking the River Thames. The tower is slated for completion in 2020. AYKON Nine Elms will be the first private residence project of scale in London to be completely designed and conceptualized by a luxury fashion house, with Versace taking part in all aspects of interior design.

A premium mix of penthouses, three-, two-, one-bedroom and Manhattan Studio units with city and river views along the Thames to the Palace of Westminster and the London Eye will be available.

Floor to ceiling windows take advantage of expansive London views“Versace is synonymous with fashion and luxury and its participation in the real estate business provides the opportunity to fully experience the Versace lifestyle,” said Gian Giacomo Ferraris, CEO of Versace. “In recent years, the private residential projects have become a strategic part of the Versace world. Today, thanks to the collaboration with DICO UK Property Holdings Ltd and DAMAC—a developer who we have worked with for many years and who shares our vision for the highest standards—we bring the ultimate expression of Versace’s lifestyle to the very heart of London.”

London remains one of the most sustainable real estate markets in the world, with strong year-on-year price growth around 6 percent, according to real estate advisory firm, JLL. Analysts predict house price inflation in the region of 5 to 7 percent in the next few years.

Luxury permeates every element of AYKON Nine Elms with Interiors by Versace Home“There is a huge appetite from our current global customer base for luxury property investments in London,” said Hussain Sajwani, chairman of DAMAC. “AYKON Nine Elms presents an unrivalled opportunity for them to access the stable and established London market. AYKON Nine Elms, with Versace-branded living, is a truly unique concept and a fantastic addition to the residential market in this amazing cultural and vibrant city.”

“It also presents prospective buyers with an unrivalled opportunity to own a luxurious central London home, in close proximity to the luxury shopping destinations Knightsbridge and Mayfair, Chelsea and the planned Linear Park.”

Internationally recognized companies are working on AYKON Nine Elms including one of the world’s famous architecture firms, Kohn Pedersen Fox Associates, Turner & Townsend and consultants including JLL and WSP.

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