Sperry Van Ness Launches Mobile Marketing Platform

Irvine, Calif.–Sperry Van Ness has implemented a new mobile marketing platform using Qonnect.mobi for its commercial property listings. The firm said it is the first to use this technology.

Qonnect.mobi is a mobile marketing platform that uses 2D barcodes, also known as QR Codes, along with highly optimized web pages to instantly deliver information to consumers. This marketing strategy will provide immediate access to property information such as URL links to mobile pages, digital flyers, images, video and contact information by scanning a bar code with any smart phone device.

Scott R. Maesel and Wayne Caplan of Sperry Van Ness’ downtown Chicago office used this technology in the marketing of 13,000-square-feet of retail/restaurant space in Alta at K Station, a luxury high-rise development built by the Fifield Companies.