Jeremy Lawson, reputation manager with Fogelman Properties, speaks with Multi-Housing News Senior Associate Editor Jeff Hamann to discuss the ins and outs of online reputation management in the multifamily industry. Lawson is deeply involved in joining property marketing and management with the digital world of social media and online reviews, building off 20 years of experience in the industry.
Understanding the bigger picture of how your community is perceived and crafting an online reputation management strategy can have a strong impact on a property’s bottom line. An active approach goes beyond financials and into the resident experience, too: “At the end of the day, we want to create those meaningful experiences and what better place to go than to what people are truly, honestly saying about us, candidly, online?” he says.
In the latest episode of our Multifamily’s Top Marketers podcast, Lawson also dives into how negative ratings can offer opportunities, and that there may be such a thing as too many good reviews. Don’t forget to follow MHN’s podcasts on Apple Podcasts and Spotify!
Music by Timmoor via Pixabay Music