RealPage Acquires eREI

Carrolton, Texas—RealPage has acquire eREI, maker of the on-demand Lead2Lease customer relationship management (CRM) system.

In addition, eREI markets PropertyLinkOnline, an on-demand system that syndicates and synchronizes rich property content to Internet marketing sites, and provides a Market Analysis tool, which contains a database of asking rents for tens of thousands of apartment homes with notification capabilities when a nearby property changes rents or offers a concession.

“This is a great fit for RealPage,” says Jon Tull, president of eREI, who will remain in his position. “Our lead management technology dovetails into RealPage’s paperless leasing system, saving on-site staff time and streamlining the leasing experience for resident prospects.”