Product Spotlight: ResiRewards

By Mallory Bulman

In today’s amenity-laden apartment marketplace, it’s a challenge to offer amenities that are truly unique. Multifamily technology startup ResiRewards has crafted a solution that provides an unprecedented benefit to residents through an exclusive discount program. With a resident-facing website or mobile app, ResiRewards offers 25 to 75 percent discounts on consumer goods in the categories of automotive, education, electronics, entertainment, health & fitness, home & gift, insurance, telecom, things to do and travel, among others.

“We are combining and leveraging the buying power of apartment residents nationwide to obtain discounts that are otherwise unavailable to the public,” said founder J.J. Anderson. “We provide true cost savings by obtaining exclusive discounts on the everyday products and services that residents already purchase from their favorite name brands.”

Bulk pricing and group rates make the program feasible, and according to ResiRewards, employing the program can boost resident retention rates, attract new residents and promote positive reviews and referrals. So far, more than 125 properties use ResiRewards, and more than 75 brands and 250 discounts are available to participating communities.

“Everyone benefits,” according to Anderson, “Residents receive additional value without additional cost. Managers benefit from happier residents, as they are more likely to renew, review, and refer. Brands grow their market share through free advertising. It’s a win-win-win.”

The company is offering a free trial as of January 1, and interested property managers and owners can learn more at ResiRewards.com.