Atlanta—PRIMEDIA recently launched its Certified Resident Ratings & Reviews℠ service for property operators, the first free-of-charge online ratings and reviews service compiled from certified residents. Developed in partnership with Kingsley Associates, a leading real estate research and consulting firm, this new service allows for reliable feedback exclusively from active renters.
The Certified Resident Ratings & Reviews service not only helps property operators manage online reputations efficiently, but ensures authenticity of the feedback:
- Collection of Reviews: Apartment Guide’s more than 20,000 multi-family customers (more than 5 million apartment units) will be able to opt-in to generate free market research about active residents
- Rating Scale: Certified residents will rate properties on various attributes focused on creating a summary rating based on a 5-point scale
- Certification Process: Reviews will be certified to ensure the resident is active and that content is not inappropriate or offensive
- Authenticity of Certification: Posted reviews will include a badge certifying that feedback is from a current resident
The potential value of Apartment Guide’s Certified Resident Ratings & Reviews℠service is recognized by a number of leading apartment operators across the nation, including AvalonBay Communities, Inc., Holland Residential, Pegasus Residential, ZRS Management, LLC., and Home Properties, Inc.
Once ratings and reviews are collected from certified residents (by Kingsley Associates), renters will be able to search for an apartment on Apartment Guide, Rent.com and Rentals.com, based on individual preferences and robust search capabilities including relevancy, rating, and timeliness.
The service will also include a free dashboard, allowing property operators to manage their reputation on an ongoing basis and respond to reviews. To increase efficiencies, owners and operators can optimize renter responses and property performance by viewing individual statistics, metrics and company-wide trending information, all of which can promote meaningful community reviews.