Campus Advantage to Manage 2 New TX Student Housing Properties

Catalyst is collaborating to develop branding for the communities.
Liv+

Liv+

Austin, Texas—Campus Advantage has been tapped to manage two new student housing properties being developed in Texas, one in Austin, the other in Arlington, a suburb of Dallas. The developments are Liv+ in Arlington (pictured) and Skyloft in Austin.

Skyloft, a 22-story property by Johnson Trube & Associates, will house about 677 students at the west campus location of the University of Texas. Common amenities will include a rooftop pool and fitness center. Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, will partner with Campus Advantage to develop branding for the property.

Located a half mile from the new College Park District on the University of Texas at Arlington campus, Liv+ is a 789-bed development and will feature a mix of studios and one-, two-, three- and four-bedroom apartments. Common amenities will include a fitness center, Fitness on Demand, pool, outdoor cabana area, fire pits, cyber cafe, pet park and a fresh market.

Campus Advantage, which is based in Austin, provided consulting support for the Liv+ development throughout the past year. The company is currently recruiting staff and is working with the Liv+ development team at Starken Enterprises to finish the layout of the community amenities and unit interiors.

Catalyst is also collaborating with the Liv+ in-house marketing team to develop a brand that targets the student demographic. Both properties are expected to open in the fall of 2018, in time for the academic year, with pre-leasing to begin this summer.