Campus Advantage to Manage 2 New TX Student Housing Properties
Catalyst is collaborating to develop branding for the communities.
Austin, Texas—Campus Advantage has been tapped to manage two new student housing properties being developed in Texas, one in Austin, the other in Arlington, a suburb of Dallas. The developments are Liv+ in Arlington (pictured) and Skyloft in Austin.
Skyloft, a 22-story property by Johnson Trube & Associates, will house about 677 students at the west campus location of the University of Texas. Common amenities will include a rooftop pool and fitness center. Catalyst, an Austin-based agency specializing in creative marketing for student and multifamily housing, will partner with Campus Advantage to develop branding for the property.
Located a half mile from the new College Park District on the University of Texas at Arlington campus, Liv+ is a 789-bed development and will feature a mix of studios and one-, two-, three- and four-bedroom apartments. Common amenities will include a fitness center, Fitness on Demand, pool, outdoor cabana area, fire pits, cyber cafe, pet park and a fresh market.
Campus Advantage, which is based in Austin, provided consulting support for the Liv+ development throughout the past year. The company is currently recruiting staff and is working with the Liv+ development team at Starken Enterprises to finish the layout of the community amenities and unit interiors.
Catalyst is also collaborating with the Liv+ in-house marketing team to develop a brand that targets the student demographic. Both properties are expected to open in the fall of 2018, in time for the academic year, with pre-leasing to begin this summer.


